Post-merger integration companies with competing brands

From conflict to cohesion: redesigning the future. Following a decade of uncoordinated operations, a strategic merger od 2 companies and brands aimed to align sales, pricing, and organizational structures, resulting in significant growth, profitability, and cost reductions .

Carve-out vs Spin-off strategy

Instead of a partial sale or spin-off, various precise measures regarding brand, G-T-M target group marketing and organizational and operational development led to growth and success of the professional B2B2C sub-brand.